Amazon Bedrock Now Available for AWS Resellers: Empower Your Customers with AI Innovation

Artificial Intelligence (AI) is transforming industries, and Amazon Bedrock is at the forefront of this revolution. Since its launch in 2023, Amazon Bedrock has empowered thousands of organizations to build and deploy generative AI applications securely and at scale. Now, with Amazon Bedrock added to the AWS Authorized Services List, AWS Channel Partners—including resellers in the AWS Distribution program —can offer this groundbreaking service directly to their customers. This is more than a product update—it’s a strategic opportunity for resellers to expand their portfolio, deliver cutting-edge AI solutions, and strengthen customer relationships.

Why Amazon Bedrock Matters

Amazon Bedrock provides secure, fully managed access to foundation models (FMs) from leading AI providers such as AI21, Anthropic, Cohere, Meta, Mistral, OpenAI, Stability AI, TwelveLabs, and Amazon (Nova and Titan). Its multi-model approach enables businesses to choose the right model for their unique use cases—without the complexity of managing infrastructure.

Key Benefits for Customers:

• Deployment of production-ready AI agents quickly without heavy upfront investment;
• Built-in privacy, compliance, and responsible AI guardrails for Enterprise-Grade Security;
• Global reach with low latency and optimized efficiency for Scalability and Performance;
• Access multiple models without managing infrastructure or negotiating separate contracts.

Why Resellers Should Act Now

1. Expand Your Portfolio. Offer generative AI capabilities as part of your managed services – integrate Bedrock into existing solutions for a competitive edge.
2. Simplify Procurement. Resale through AWS programs streamlines billing and compliance, focus on delivering value—not navigating complex licensing.
3. Drive Customer Success. Help customers implement AI solutions that deliver measurable ROI and provide ongoing optimization and support for sustained impact.

Advanced Features for Differentiation:

• Amazon Bedrock Guardrails: Automated reasoning checks to minimize hallucinations with up to 99% verification accuracy.
• Intelligent Prompt: Optimize model selection for better outcomes.
• Responsible AI Built-In: Privacy and compliance controls embedded in every deployment.

Resellers can begin offering Amazon Bedrock today:

1. Review FAQs in AWS Partner Central.
2. Contact your Partner Manager in MUK AWS Distributor
3. Explore training and enablement resources to accelerate your go-to-market strategy.

Generative AI is no longer optional—it’s a business imperative. By reselling Amazon Bedrock, you empower your customers to innovate faster, operate smarter, and stay ahead in a competitive landscape. Don’t miss this opportunity to lead the AI revolution with AWS.